You\u2019ve written some really compelling copy for your website.\u00a0Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you\u2019re getting traffic to your site.<\/p>\n
So why is it that so few of those visitors are converting into leads and customers?<\/p>\n
There are many opportunities to make mistakes that cost conversions on your website. If you\u2019re having trouble getting buyers to stick, consider whether you’re making any of the following mistakes to cause visitors to leave your website without\u00a0converting.<\/p><\/blockquote>\n
1.\u00a0\u00a0\u00a0\u00a0 Your design is outdated.<\/h3>\n
It\u2019s an unfortunate truth, Design matters. In the study, psychologist and researcher Dr. Elizabeth Sillence asked participants to review websites on the subject of hypertension and then rate whether they trusted or distrusted the website.\u00a0In a surprising turn of events, the study found\u00a0that 94% of wary respondents attributed their uneasiness to the website\u2019s design.<\/strong><\/p>\n
2.\u00a0\u00a0\u00a0\u00a0 Your content is difficult to read.<\/h2>\n
On a related note, consider that design isn\u2019t just about colors, images and graphics. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website.\u00a0If it can\u2019t be easily read, it\u2019s simply not going to convert very well.<\/p>\n
3.\u00a0\u00a0\u00a0\u00a0 You’re overwhelming people with\u00a0ads.<\/h2>\n
If your website is run on an ad-driven model,\u00a0then removing them from your website\u00a0entirely may not be an option.\u00a0But just because\u00a0you need to have\u00a0ads doesn\u2019t mean you need to have them everywhere. Ads shouldn\u2019t be the first thing visitors see, and they shouldn\u2019t take up more of your site\u2019s real estate than its actual content.<\/p>\n
4.\u00a0\u00a0\u00a0\u00a0 The videos on your site are auto-play.<\/h2>\n
Today\u2019s digital-savvy customers prefer to choose how and when they consume online content. Blasting at them without their consent is a quick way to drive potential customers from your website — without a purchase.<\/p>\n
5.\u00a0\u00a0\u00a0\u00a0 Your registration requirements are obtrusive.<\/h3>\n
Gated content is great for driving leads into a website sales funnel. But gating everything<\/em> and protecting it with restrictive registration requirements will kill your conversion rate.<\/p>\n
As you create registration opportunities, ask yourself if every field you add is necessary. If you find it hard to cut anything, remember that Expedia earned an extra $12 million by removing one single data field<\/p>\n
6.\u00a0\u00a0\u00a0\u00a0 Your site is slow to load.<\/h3>\n
Load times matter when it comes to website performance. Here are some key stats from their analysis:<\/p>\n
\n
- 47% of consumers expect a web page to load in two seconds or less.<\/li>\n
- 40% abandon a website that takes more than three seconds to load.<\/li>\n
- Even a one-second delay (or three seconds of waiting) decreases customer satisfaction by about 16%.<\/li>\n<\/ul>\n
If you\u2019ve put off optimizing your site\u2019s load performance, put it at the top of your to-do list.<\/p>\n
7.\u00a0\u00a0\u00a0\u00a0 Your product’s benefits aren’t clear.<\/h3>\n
If you aren’t sharing your product’s features with your customers clearly on your website, then you certainly won’t compel them to move down the sales funnel.<\/p>\n
8.\u00a0\u00a0\u00a0\u00a0 Your site isn\u2019t responsive.<\/h3>\n
Google’s major mobile algorithm update<\/strong> is now available, so if your site isn\u2019t responsive to mobile devices, you’ll likely lose out significantly in the organic search rankings.<\/p>\n
That’s not all, though:\u00a0According to research gathered, \u201c30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile.\u201d<\/p>\n
Transitioning to a responsive design can be a pain in the butt, but can you really afford to miss out on all that traffic and all those sales?<\/p>\n","protected":false},"excerpt":{"rendered":"
You\u2019ve written some really compelling copy for your website.\u00a0Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you\u2019re getting traffic to your site. So why is it that so few of those visitors are converting into leads and customers? There are many opportunities to make […]<\/p>\n","protected":false},"author":1,"featured_media":1201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,391,18],"tags":[1096,1097,1095],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-content-writing","category-web-development","tag-8-design-blunders-thatll-make-people-leave-your-website","tag-is-your-website-failing-heres-reasons-people-leave-your-website","tag-what-makes-someone-leave-a-website"],"_links":{"self":[{"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":3,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/posts\/1200\/revisions\/1204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novelwebcreation.com\/blog\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}