We all know that social media is big and a very huge part of digital marketing. Therefore it encompasses so much that it can be really put into its own category with the different number of the new features, trends and different platforms that have engaged. Therefore the last decade has been the social media solidify its place in the landscape of the digital and the marketing world. We all know that there are 3.2 billion people worldwide who are active daily on social media with more than 85% of the users who are learning about the new products through social media which is the source for everyone.
From the last many years’ social media will continue to play a very huge role for the businesses and the brands. Therefore take a look at the most significant change and the trends to keep your eye on as the social media marketer in 2020.
Goodbye to Like Button
According to the view of the marketers, you can see the growth in the numbers and being able to measure the KPI is a very important aspect of anything we do it also includes social media. Therefore the Instagram is making the choice to take away likes in the process of the newsfeed that could have a strong impact on the social media strategy. One can able to see the numbers of the likes that the person gets on their photos and it would not display to the other users as well as they scroll through the newsfeed or they can get on their own photos.
Thus the Instagram is making the choice to take away the likes in the newsfeed that could have an impact on the social media strategy. For the reason, the users will still like and share the photos. You can see the number of likes you get on your own photos. So you are not able to display to the users as they scroll through the newsfeed or look at their profile. Another reason for removing the likes from the newsfeed is the depressurize Instagram. It is the place where competitions for likes are creating a negative experience for many people.
Video Content Continues to dominate
As it was mentioned in the trends of 2020 that the blog, video content is one of the most effective forms of marketing that one can able to use it online. It is true for social media and not only do newsfeed algorithms on the popular social media channels therefore like Facebook and Instagram favor the video content. The optimization of social media is also a good idea. According to a survey it was recorded that videos are meant to be one of the favorite types of content. People say that they learn more about the product and services with the help of the video.
Reach customers in short time
The stories which are started on Snapchat are now grown on Instagram, Facebook and even on Youtube also. It becomes a huge part of the social media landscape. In recent years the timelines on Instagram and Facebook are no longer chronological stories. For the reason, they are a more organic way to reach your audience in a real and valid time period.
Especially stories that are connected from the Instagram offer a wide variety of features and allows to create interactive content for all the audience. It includes all the polls and quizzes. Therefore you can also able to post the photos or videos which include the music fun stickers or the gifts which include music, fun stickers or the gifts which include the geotags and the interactive filters.
Know your Audience
It is an essential part of every company to know about its target audience is an essential part of any of the company’s marketing strategy. As we all know that social media gives us more information than ever about whop our audience is so we can able to use for further optimization and growth. It is necessary that you should have your business account on Instagram, Twitter or Linkedin. At these platforms, you are able to access a multitude of demographic data like the age, location, job title and more of those that follow you. You can able to interact with them or you can also see what they are saying about your products and services.
Strategies for 2020: Social Media
There are several social media platforms available and of all the brands which are competing for our attention with their audience in their space. Then it can be overwhelming to define your social media strategy. This is also said that the most effective social media marketing which is regardless of the trends that will always be content that is the authentic, entertaining and informative for your target audience. It helps to create trust and build a relationship between you and your customer. Web designing company is helpful for your brand grows online with all things and develop the right social media strategy for your business.