How to create a Keyword focused Content Strategy?

Sat 27 Apr 2019


2:34 pm

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Keyword focused Content Strategy

With the help of the many sources, anyone can find the keywords. For the reason, there is a good chance you will be quick gets overwhelmed. The right keyword is the strength of good content. The keywords don’t only inspire but they also help us to get our entire content marketing strategy organized.

You are finding the correct keyword or identifying it with the informational search intent. Nowadays people are searching not with the purpose of buying them but with the purpose of learning more and researching more about the relevant keyword focused content strategy.

Therefore there is no golden tool for determining the search intent.  Good keywords come with proper searching and efforts. Let’s take an example that people are searching for the healthy snacks recipes are probably not looking to buy anything yet. For the reason, they need a recipe to cook at the home.  Below mention is the list in which keywords should be organized.

4 Steps for the keyword focused content strategy:

Content strategy steps

Step 1: Identifying a high-level content structure

  • Fist we have to focus on the core terms. The core terms mean competitive, generic keywords. As well as categories and the content sections.
  • Modify the Keywords ideas for the articles lists FAQ sections and product reviews and etc.
  • Then modify the modifier means some keywords are so specific that they will only work as a part of the larger article. As well as we can say it as a subsection.

Step 2: Focus on the type of content

  • Take the help of web designing company they will help you to organize the keywords in a perfect manner.
  • According to your content organizes the best keyword focused content strategy by which they can fit best to your content.
  • Blog Posts: Blog posts should be filled with the most specific and relevant keywords.
  • FAQ Pages: Therefore if your brand name is in the query then you may want to create a new section in your frequently asked questions to address it.
  • Various type of the cornerstone content: If you know that there is a lot to say about the search term, you may want to create a huge PDF guide or and infographic give your customers something to download and take home.
  • Hence on-site glossaries: If it looks like a user needs a simple explanation of the term.

Step 3: Then identify the seasonal content

Use simple keywords that will help for the best ranking on the search engines. At the time of the SEO, they will rank on the top. Focus on trendy things or the keywords that what is going now. Then use the keywords that are common. Because when we use tough keywords they are hard to find out.

With the help of Google Trends, you can prepare your editorial calendar to publish new articles right in the time for the holidays and the seasonal trends. This will help to increase the ranking on Google.

Step 4: identifying the Required Action

For the reason, some keywords are the action items for creating the new content. As well as some keywords are optimized or to update the old articles.

Optimize your Content for SEO Keywords

When we talk about the keyword focused content strategy it seems like the outdated algorithm. Our main target is that we can create a piece of the content which is meaningful and understanding. With the help of the content management system, you can do it with ease. The content will enjoy by Google and the readers also. It should be more informative and focus on the targeted keyword. Target the keyword which you found naturally at the time of writing the content.

Where you have to use the keyword?

The headline and the Meta title: These are clickable links. Google picks this as the clickable link in a user’s search results. If you include this in the title then it will help to boost the organic click through a rate. Because the search engines know it is relevant.

The URL structure: URL also shows up in the search results and it also draws the eyes of the users. In the URL use the primary keyword. Because the URL address is with the dashes and the spaces. Let’s take an example that the: /blog/keyword-focused-content-strategy/

In the first paragraph: Did you heard the saying that the first impressions are the last impression. So the first paragraph is like that. It catches more attention of the users. So give them a reason that they can spend more and more time on your website.

Subheadings: Try to hold the reader’s attention to your blogs while they are scrolling through your content. Use the heading tags that will help readers to understand which paragraph is talking about. So including keywords here could also help to improve your ranking.

Alt text of the image: Google is not thee smart enough to understand the images. So before uploading them give them a perfect and suitable name. And set the alt texts name as the primary phrase. This can also help you to rank on the search engines.

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