If you have small website of your business & now you want to make popular your business then the strategies with Google platform will help you more. For that the initial stage to increase visitor with the support of relevant & useful content on site.  Here are some tips to improve as follows –

1 Content should be agile and dynamic.
2 The quality of content should be superior.
3 Show your actual presence to the customer why you are here and how can you help to the customer or make better.
4 Provide the alert system on system to intimate about your services to customer.
5 To connect with more & more client use Google authorship technique
6 Use press release, guest blogging, own blog post, e book, info graphic technique to make better your website.